Sales of weekly music magazine NME have dropped for the second six months in a row to under 30,000, figures have revealed. A report conducted by the Audit Bureau of Circulations (ABC) showed the magazine's circulation fell 14.3% compared with the same time last year. It was the biggest faller among other music and film magazines. Mojo remains the largest monthly music magazine, despite shedding 4.8% in sales compared with last year. Rock magazine Kerrang! saw a 0.2% boost in the last six months, but compared with the same time last year only suffered a decline of 2.2%.
Sales of Q fell by 10.1% on the previous year, followed by Total Film which lost 5.6% in the same period. Sales for NME, which was founded in 1952, have now fallen to below 30,000 despite the magazine relaunching its format, front cover and logo last year.
The information above is from a bbc news update about the decline in music magazine sales. As new technology is introduced, customers are now able to access magazines on their phone, laptops as apps have now been created so that people can access magazines more easily and much cheaper. More and more people are introduced to the newer technology because of this magazines like nme, mixmag have faced a decline because they are printed and do not supply the app or software on line that enables customers to view the magazine this way. In my genre research however i found that many house/dance music magazines were online and it was hard to find any magazine of my genre that were printed. This is due to the fact that this genre of music is quite modern and popular to younger people, however younger people are less likely to purchase printed magazines now because they are typically out on the nights or busy due to them having more freedom. I have gained a better understanding of music magazine industries and the effect that technology has on this.
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